Luisa will be two in May so it’s fair to say I’ve seen my fair share of ‘baby gear’. As a parent, every day is a school day and I still feel utterly unqualified but I have learnt a thing or two. I’ve written before about the products I feel are worth the money for your babies first year and the items I couldn’t travel without. Today I’m sharing some more wisdom to help parents save a whopping £884.     There’s nothing that makes a marketer happier that a couple expecting their first child. You’re feeling the weight of responsiblity,…

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Summer has got to be my favourite time of year. Everything is brighter, there seems to be an optimisim and sense of adventure in the air. Even if you’re not going abroad there are so many opportunities to make an ordinary day a bit more exciting. We love to picnic outside, take more trips to the park, host family BBQs, visit the beach, even go camping. The last thing you want, especially during the summer, are pesky bugs and viruses coming along and ruining the fun. Of course with young kids these things are par for the course but you…

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Sound the alarm, Summer is coming! I might not be beach ready but Luisa is all kitted out for a summer of spontanteous fun thanks to HUGGIES®. This year we’re chuffed to be working with them to showcase the Little Swimmers range and share some ideas for spur of the moment summer adventures.     We’re off to Spain this week so i’m going to use that as a good opportunity to dive in to this whole thing. Point of note – when I say ‘dive’ i’m speaking figuratively, I’m not a strong swimmer so it’ll be all doggy paddle from…

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A very dear friend sent me a link to a Mumsnet thread this morning. It’s ten to 11 and I’ve been up since 7.30 having only got to bed at 3 thanks to my toddler who has her days and nights confused somehow. So it’s fair to say I’m in no mood to be fucked with. The thread in question was titled “AIBU to think we should encourage our daughters to ‘marry well’?” (AIBU stands for ‘Am I being unreasonable’) The question was raised by a lady who identifies as a strong feminist but feels like, from surveying her peers,…

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Up until a few days ago I was, most definitely, the mum in the eye of the storm. I was feeling totally overwhelmed and beaten down by life. I complained so much to my virtual village that I was sick listening to myself so goodness knows how they all felt! To be honest I didn’t even tell them the half of it. The place I was in was so dark and oppressive I couldn’t give voice to the emotions I was experiencing. I felt like there was a real chance someone might stage an intervention. I was swamped with work, overwhelmed…

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