Did you know that every day in Northern Ireland six babies are born prematurely, some arriving as early as 24 weeks and weighing as little as 1lb? That means almost 2000 babies are born too soon in Northern Ireland every year. Elave Skincare and TinyLife have joined forces to launch the annual #Premvember campaign to raise awareness and funds as part of the premature baby charity’s 30th Anniversary celebrations.

If you’re not familiar with TinyLife they’re a charity based in Northern Ireland that provide a range of support services for families of premature babies. They also do important medical research and run education programmes both for medical professionals and within schools. Some of the things a TinyLife family can expect to get support with include breast pump loan services, hospital to home volunteer programme, family activity groups, support for dads, baby massage and baby sensory.



This year, TinyLife are partnering with specialist skincare range Elave Baby to encourage the public to get behind TinyLife’s #Premvember campaign to raise awareness and funding for premature babies.

TinyLife endorse the Elave product range because it doesn’t include harsh ingredients that trigger sensitivity such as soap, sulfates, MI, parabens, alcohol, perfumes and colours. A gentle formula is especially important for premature babies because their skin is extremely sensitive. Parents of premature babies are already experiencing a lot of stress, anxiety and trauma, so the last thing they need to worry about on top of that is what they are putting on their child’s skin.



How to get involved in #Premvember

Anyone can support the work of TinyLife by hosting a #Premvember Tea Party at their home or workplace anytime during November. Just register and request a fundraising pack with downloadable invites, bunting, posters etc at www.buytickets.at/tinylife

There are other events planned to celebrate #Premvember including a Family Fun Day at Mossley Mill on World Prematurity Day (17th Nov) and an 80s Tribute Band in David Lloyd Clubs, Belfast (30th Nov).

The TinyLife 30th celebrations will conclude next Spring with an Anniversary Pearl Ball sponsored by Kennys, Elave Baby and Malone Lodge Hotel, Belfast.

Elave Baby is a family business based in Northern Ireland for over 80 years. You can buy their products from local pharmacies, on their website, or via Amazon. A donation of £1 from every Baby Essentials Pack sold goes to support the work of TinyLife.