Stylist for a Day – Mothercare #DressMyBump Photoshoot

I’m sure you noticed from my enthusiastic instagramming a few weeks ago I was in London for a couple of days with Mothercare. I’ve been working with them over the last few months on the #DressMyBump campaign focussing on encouraging mums-to-be to embrace their bodies and maternity style. If you didn’t catch my first post about maternity style and body image you can read it here.

The culmination of the project was a wonderful photoshoot experience for two mums to be in London. When I arrived I was introduced to the team and given a run down of how the morning would go. I found it so interesting to see behind the scenes of how these fashion shoots are put together. The mornings prep was a whirlwind of activity – the atmosphere in the studio was amazing.

 

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The studio was a really quirky and comfortable space in east London. Mothercare had laid on a lovely brunch for all of us and because it was a small team it was a very relaxed affair. All the grub was much appreciated as we’d all had a very early start and obviously my competition winner and model, Natalie was pregnant. As it turned out the photographer Meghan was too! I really think that made a huge difference to the shoot as she understood how the models were feeling, when they’d need a break and could relate to them on a personal level which made every more at ease.

 

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My winner, Natalie, had travelled quite far to be with us that morning so we were anxious to make her feel at ease as soon as she arrived. A big part of the whole experience was to give the mum to be a totally indulgent morning with very little effort required on her part.

 

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Prior to the shoot I had picked a selection of clothes from Mothercare and had 3 looks in mind for Natalie. I wanted to pick things that were quite flexible so they could be styled as a casual or smart look. We’d been chatting over email for a week or so and Natalie mentioned she was keen for outfits that are nursing friendly and so would work post pregnancy. As it was coming close to Christmas I wanted to be sure to have something a little glam included.

 

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As it turned out some of the bits and pieces I’d earmarked didn’t suit Natalie as she’s really petite. Obviously in a traditional photoshoot you’d just pin the outfits to fit but this was meant to be a lovely morning for Natalie and she’d be taking the outfits home so we revised a few of the looks.

 

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Look was a casual and trendy combo of super skinny over the bump jeans and an off-white top. The top has lovely lace detailing on the shoulders and slits at the side to accommodate an expanding bump. One thing Natalie really like about this top was that it has a nursing vest included and the texture gives it a linen like quality meaning you could dress it up more if you wanted to.

I went with over the bump maternity jeans as I think they’re the most comfortable and, given that it’s the winter, the most practical.

 

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The geometric cardigan from Noppies was the envy of everyone at the shoot – it wold be totally okay for me to get one, right?

 

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For the second look I stuck with a casual top as this was Natalie’s preference and I think the deep colour looks amazing against her fair skin. Again, this striped top is nursing friendly which is a big win in my book! These jeans are a much darker shade and really stretchy, I think they’d look great tucked into boots too.

 

For the final look I wanted to stick with a strong colour as it flattered Natalie so well. This caped dress is perfect for party season and with Natalie being due in late December I hope she’ll get to wear it for a few Christmas dos!

An absolute highlight of the day was when Natalie showed off the amazing sparkly shows she’d brought along. The whole team ooh and ached at them before marvelling at how a pregnant lady could totter around without batting an eyelid. Hats off to her!

 

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I’m sure you’ll agree that Natalie looks stunning and I hope she felt it too. I had a brilliant day working with a very talented team (all linked below) For me the take home from this whole #DressMyBump campaign is that pregnancy is an amazing and, at times, very difficult job. There are more important things in life than shoes and dresses but you deserve to feel comfortable and confident as your body changes. If you’re currently pregnant, stop feeling bad about spending a little time and money on yourself. Get out there and buy a few key pieces that you can mix and match to see you through. It really does you the world of good to wear something that fits and flatters that bump.

 

Here’s a word from Natalie about the experience:

 

My favourite pieces are the cream layered top and the red stripy top which I will be able to use for feeding post birth as well. The fabric is really soft and the tops have discreet vests built in, which is really handy. I also love my long knitted cardigan, as it’s so handy to be able to layer outfits when you are pregnant, especially in the winter.

 

 

You can see more photos and get links to all the products used from Mothercares blog post.

 

 

Photographer, Meghan Lorna

Makeup Artist, Sophie Whimster

Hair Stylist, Tim Curry

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1 Comment

  1. 30th November 2016 / 4:53 pm

    What a great campaign! I worked with Mothercare when I was pregnant with Olivia, was a model for their new collections, used to visit the head office in Watford, lovely times! Loooove the photos!

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